Reporter Nanyang City Public Resources Trading Center learned that after dozens of rounds of quotations, two plots of Nanyang Demonstration Zone No. 2015-03 and No. 2015-04 were awarded to Evergrande Real Estate, marking the official entry of Evergrande Real Estate Group, one of China's top ten real estate companies. Nanyang marks the beginning of the scale, standardization, specialization, and brand development of Nanyang real estate, and at the same time, it means the coming of the era of Nanyang people's high-quality garden hardcover living.
The reporter learned that Evergrande Group is an enterprise group integrating people's livelihood housing, cultural tourism, consumer goods, and sports, with total assets of 540 billion and 80,000 employees. In 2014, the sales volume was 131.5 billion, and the tax payment was 17.1 billion; the sales in the first ten months of 2015 were 154.5 billion, and the annual sales target was 180 billion, which is expected to rank among the top 500 in the world. Evergrande Real Estate Group was established in 1996 and has developed in the past 20 years. Evergrande has established 25 branches in Guangdong, Beijing, Shanghai, Tianjin, Chongqing, Shandong, and Henan, and has more than 400 projects in more than 170 major cities across the country.
At present, Evergrande Real Estate Group has developed more than 20 projects in 12 cities in Zhengzhou, Luoyang, Xinyang, and Anyang in Henan Province, covering multiple mid-to-high-end product series of Evergrande Splendid World, Evergrande Ming, and Evergrande Oasis. Since then, Evergrande Henan Company has maintained an annual growth rate of over 30%. In 2014, Evergrande Henan Company’s contracted sales exceeded 10 billion yuan, a year-on-year increase of 36%. In the first ten months of 2015, the sales volume of Evergrande Henan Company exceeded 10 billion, and it was firmly in the leading position in the industry. In 2014, it was successively selected and awarded by authoritative organizations as Enterprise with Brand Value, Enterprise with Outstanding Contribution to Henan Real Estate, and Enterprise with Influence.
Analysts in the industry believe that behind the leapfrog development is the pursuit of product quality of Evergrande Real Estate. Evergrande, as the leader of hardcover in China, has the following advantages in development and construction:
product quality. Evergrande continues to implement the high-quality strategy. More than 700 domestic and foreign brand companies have established strategic alliances, united with 20 construction units across the country, and Evergrande has accumulated more than 10 years of supervision. More than 6,000 "quality standards" run through the entire construction process. "Link boutique" to ensure product quality. All hardcover is handed over to the building, and Evergrande advocates the "international 9A hardcover system" covering "top brand collection, super materials, high-quality construction, standardized management, humanized care, intelligent environmental protection, innovative home decoration technology, global unified procurement, and nationwide unified delivery" 9 standards. Gold Mantis, Shenzhen Guangtian large-scale decoration company, Liansu, Jiayu, TOTO and more than 300 domestic and foreign brand material suppliers have strategic alliances to ensure the quality of decoration. It is the only company that can produce on a large scale and deliver all refined decoration to the building
International aircraft carrier class. The owner of Heng has carefully created an aircraft carrier-level life, including a five-star royal club, covering a fitness hall, an indoor heated swimming pool, a table tennis room, a billiard room, and multiple combined children's play rooms. The owner brings an aristocratic life experience. Evergrande's national properties are equipped with international bilingual kindergartens, which provide high-quality education and safety when they leave the community. The bilingual education system creates a cultural atmosphere and brings children a future.
Wedge: Recently, under the external environment of the market adjustment, Evergrande Real Estate is thriving. Its half-year sales performance of 43 billion yuan ranks first in the country. Such an impressive performance reassures home buyers and confirms Evergrande’s strength. In 2010, Evergrande Real Estate came to Yichang, and the sales continued to sell well at the opening. Two thousand owners chose Evergrande's hardcover luxury houses as their homes, witnessing Evergrande's cost-effective boutique residences.
Evergrande Oasis, as Minsheng Real Estate Evergrande Group's first operation in Yichang, occupies the core of Yichang Development Avenue with an ultra-large scale of 800,000 square meters, and is close to Meiziya Reservoir. Opening, hot sales, the reason is that the majority of customers agree that it has formed a strategic alliance with brands from all over the country and even the world. The owner has created a real-life European Royal Garden, a top Windsor Royal Club, a European-style commercial street, and a full house 9A hardcover. These have made Evergrande Oasis lead Yichang's super high cost performance.
You live in peace, the brand alliance is attentive
Every time Evergrande Real Estate develops a product in a city, it presents itself to the outside world as world-class gardens, 9A hardcover, five-star aircraft carrier, and 24-hour professional international standard property management services. Strength and brand influence.
Evergrande fully integrates the technological advantages of world-class well-known brands. At present, more than 300 domestic and foreign leading enterprises, such as Siemens, Kohler, TOTO, American Standard, Moen, and Panasonic, have signed agreements and formed strategic alliances. It is estimated that by 2012, there will be more than 500 alliance enterprises. In the process of cooperation among enterprises in the Evergrande Alliance, a high-quality residential production line has been created. The conclusion of the strategic alliance has not only strengthened Evergrande's cost control ability, but also ensured the quality of Evergrande's high-quality products. All alliance companies have benefited a lot from Evergrande's growth and sales performance, and various enterprises in the industrial chain of material supply and procurement have brought market demand. Since 2010, among Evergrande's allied enterprises, Liansu, Robam Electric, and Grandland have been listed. Therefore, Evergrande is called "the IPO incubator of Chinese small and medium-sized enterprises."
Minsheng real estate's boutique, 800,000 square meters of living and working in the city
The Evergrande Oasis Project is located at the core of Yichang Development Avenue. The development concept of "Minsheng Real Estate" and the advantages of brand alliances create a high-quality residential production line. The reason why this project is favored by the market is inseparable from its own superior resources.
, Evergrande Oasis nearly 800,000 square meters Yuhu European City occupies the core of the development avenue, and enjoys the two-way strategy of "Westward" and "Northern Connection". The 35-meter Babylon Waterfall, with its outstanding landscape advantages, has achieved the status of Evergrande Oasis in the ecological landscape market.
Furthermore, the advantage of Evergrande Oasis lies in its life. The development avenue section where Evergrande Oasis is located has developed rapidly with the support of municipal government policies in recent years. The community is very good, full of famous brand 9A hardcover; five-star hotels provide high-end business and living platforms; super royal clubs, double swimming pools, fitness centers, etc. The owner creates an aristocratic leisure life; the European-style commercial street, you can feel the fashionable life; the international bilingual kindergarten, let your children be ahead of the times. And Jinbi Property, a first-class qualified property management expert.